Are you struggling to get the desired results from your blog? Most people assume that blogging is an easy task: you get a paycheck for sitting on the internet all day long and writing in the comfort of your own home.
But when they sit down to write their first couple of posts, reality kicks in: it’s way harder than they thought.
Blogging can be a complicated process, so you want to make sure that you are doing the right things in the right way. Otherwise, you will be wasting a lot of time, effort, and money on doing all the wrong things.
Every blogger will tell you about the blogging mistakes that they had made when they were starting out; everyone goes through a stage of life when they make mistakes and learn.
There are many things that most successful bloggers would like to change if we could go back in time.
There are some things that we wish we had known at the beginning that could have changed our blog’s dynamics.
So for all of you who are starting out their career in blogging, here are some mistakes that most bloggers make and how you should avoid them.
Blogging Mistakes that You Should Avoid Doing
1. Choosing the wrong niche
This is the most common mistake that 95 percent of bloggers do when they are starting out. The main reason that many people start blogging is to make money, a whole lot of money.
They see how most bloggers make thousands of dollars every month. So they decide to take initiative and start building their first blog.
Can you guess the niche that they are going to choose?
Yes, it is going to be technology, health, finance, and banking. Most people start building their first blog around these niches.
I know, most of the highest paying affiliate programs on the internet, are on these niches.
If you are going solo, then make sure that you avoid these! These are big-player niches who spend thousands of dollars a month to blog and run their business.
Ask yourself this question: Can I achieve the same level of content creations that they do?
Most likely no. Most of the authority blogs in these niches have professional content writers, SEO experts, and marketing teams working around the clock to produce new content every week.
So, it’s best to avoid these top competitive niches. Do your research, find some niches with some content gap that you could fill, then start a blog in those niches.
You might be thinking that you won’t make money from other niches, right?
I have seen websites that make thousands of dollars every month by just selling shaving razors!
Imagine this: there are more than 4.33 billion people who are using the internet in their daily lives. They have many problems that are not related to technology, banking, finance, and health.
There are more than thousands of sub-niches that you could choose and provide value to your audience.
So do you research and find the perfect niche for you, and start posting content in them.
2. Not Doing Keyword Research
Before writing your first article, you should perform a keyword research.
Keyword research helps you find out the exact phrase, a person in your niche, is searching for. To show up in the organic results for these queries, you have to optimize your article around these keywords.
When executed correctly, it could increase your traffic and boost your sales. Keyword research is the backbone of every profitable blog. So it’s best to do keyword research before creating your content strategy.
3. You don’t have a solid strategy in place
You can’t just post random articles on your blog and hope that you will rank nr. 1 on Google someday. Things don’t work like that. Most of the top bloggers that you see, already have a content strategy prepared for the next six months.
Some top authority sites have already planned out their content strategy till the next year!
No, I’m not saying that you should plan your content strategy for the next six or twelve months. It takes time to reach that level of efficiency.
First, understand the competition in your niche, how often are your competitions posting new articles on their sites.
Then start to create a content strategy for the next month. Go short term. Then build toward your long term plan.
It’s always better to divide your long term plans into short term goals. Try to achieve the smaller goals first, which will definitely put you on the right path to success.
4. Being Inconsistent
This is the main reason behind every unsuccessful blog. It is relatively easy to start a blog and post ten new articles. But, will you be able to stick to the same for the next few months or years?
Being consistent is not only about publishing new content every week. There are different things that you have to be consistent in blogging. You have to be consistent about creating new posts every week. No matter what happens, you have to publish at least 1 new post every week.
You have to be consistent in promoting your posts. Most beginners make this mistake. They think that their job is done after creating a piece of content. They believe that Google will rank their articles, and people will come flowing into their site.
No one, I repeat, no one will come to your website if you don’t promote your content. It takes time and effort to rank your articles on Google. Most of the bloggers quit at this stage of their blogging career. If you have a new website, you will have to promote all of your content.
I’m not saying that you should spam the entire internet with your links. Promote your content on social networking sites. Find forums that are related to your niche. There will be people who will be asking for the exact information that you have written in your blog post. Answer their queries, provide value to them.
It doesn’t matter how successful you are; you still have to promote your content to new people.
Update your posts every now and then. New things are being discovered every day. Your post may become outdated after a few months, but still, they provide value to your users.
So update all your outdated materials every month.
Then research again for your next post. You have to continue this cycle and you decide to stop blogging.
5. Relying solely on Google
This is the next mistake that you should stay clear of. Yes, traffic is excellent, but you should not rely solely on it. It takes time to rank on Google; moreover, Google updates its algorithms every now and then.
Sometimes these updates may boost your traffic, and sometimes it may kill all the traffic to your sites.
It’s always a better idea to invest some time in updating your marketing skill. There are many ways that you could get traffic from. Diversify your traffic source; it is the best thing that you would be doing for yourself.
6. You have only one business model
Never put all your eggs in one basket. Never go for a single source of traffic and never go for a single source of revenue. If you are running only Adsense ads on your website, what will you do if AdSense bans your account?
If you are only promoting affiliate links on your website, what will you do if they kick you out of their program?
I have seen this same mistake done by many bloggers. Always diversify your source of income. Make sure that there are at least two different ways in which you are making money from your blog. Never follow a single business model.
This will give you more room to grow and will help you make more money in the long run. For example, if you make $100 from your AdSense account and $250 from your affiliate account, you have already increased your total earning by a margin.
Every successful blogger has more than one source of income. So, introduce multiple revenue streams into your blog.
7.Focusing too much on social media
Most bloggers and influencers spend a whole lot of time increasing their number of followers on social networking sites.
No, you don’t have to have 100,000 subscribers to make money online. Moreover, you could lose these followers in a matter of minutes.
Do you remember the Facebook reach problem? Years ago, if you had 100,000 likes on your Facebook page, when you posted something on your page, almost 100,000 people saw it. Then Facebook became greedy and decided to reduce its reach.
They changed their algorithm, now only less than 5 percent of your followers will see your post. If you want to see more engagement on your Facebook page, you have to pay them.
This is the story about Facebook; every social networking site could follow the same strategy. So make sure that instead of building your Instagram followers, create a proper email list.
8.Not focusing enough on email
This is the biggest mistake that bloggers make when they are starting out. You should build your email list from day one. The return on investment (ROI) in email marketing is around 4500 percent!
If you are promoting something through your blog, don’t expect people to buy from you when they visit your site for the first time. It takes time to build trust among your audience.
Those who have already subscribed to your email list have faith in you and will buy most of the products that you pitch to them. An email list is a great way to build your relationship with your audience. They feel like you are speaking to them on a personal level.
Moreover, you could automate your emails, so that you only have to configure your mail once; then, the system will take care of the rest. Most of the email service providers allow automation to the finest levels. So you would be literally making money while you are sleeping.
9.You don’t experiment enough
You have to experiment with new things to learn new things. Almost all bloggers have faced some form of failures in their lives. Failure is a great way to learn something new. Try new things; it might fail or turn out to be something good.
Without experimenting, you will never grow as a person. The same ideology applies to your blog. So, experiment with new strategies.
10.You’re not connecting with your audience
Blogging is about building relationships with your audience. The traffic metrics that you see on your analytics accounts are real human beings who come to your blog to solve problems that they face in real life.
So, treat them as such. Connect with them on a personal level. If they connect with you, no matter what, they will stay loyal to your blogs for the rest of their lives.
You might have already seen this; most bloggers have some sort of way to communicate with their audience outside their blog. Some may interact with their audience through a private Facebook group; some may have a WhatsApp or a Telegram group.
So make sure that you connect with your audience every time. You could make thousands of dollars from a loyal group of a hundred people rather than 100,000 people who just visit your site from Google search or any social networking sites.
Everyone makes blogging mistakes when they are just getting started, and even following my guide carefully, you are probably going to make a decision or two that you will later wish you have done differently.
That’s okay. We all make mistakes while blogging, even those of us who have been doing this for years. That’s how you learn.
However, this guide will point you in the right direction to avoid some of the most common mistakes that everyone makes when they are starting out. I hope that you will use this list of common mistakes as a guide to step up your blogging game. After all, the benefits of keeping a healthy blog will be worth your time and effort.