You cannot expect people to buy a product if they are not ready.
When people buy a product, they usually go through a series of steps: from seeing a product to purchasing it.
If you want your sales to run as efficiently as you like, you must implement a proper marketing funnel in your business.
#1. What is Marketing Funnel
A marketing funnel is a process that converts visitors into your customers.
Here, you will guide your visitors, step-by-step throughout the sales process, so that they won’t get confused or lost.
This process is called a funnel because it reassembles the shape of an actual funnel. As the process goes on, the number of people that pass through it reduces.
If you are worried about the low conversion rates your business, then you should implement a marketing sales funnel, to increase your sales.
So how could you build a professional marketing funnel?
#2. ClickFunnels- The Fastest and Easiest Way to Create Funnels
ClickFunnels is the easiest and the fastest way to create funnels. They provide you all the strategies that you need to market, sell, and deliver your products. They offer 22 different types of funnels, that will help you to conquer your market.
#3. The problem that ClickFunnels Solves
There are a series of steps that your visitors go through before purchasing a product. First, they visit your site, then see a product, add their selected product to their shopping cart, and finally, purchase the product.
Usually, all the tools that you need to make a proper sales funnel are scattered across the internet. So, finding all the services that you need is a tiresome process.
Moreover, using all these services together will be much more expensive than you think.
ClickFunnels solves this problem by offering all the tools and services that you need to build a marketing funnel under one roof.
Using all their features, you could build a successful marketing funnel within 1 hour!
#4. History of ClickFunnels
ClickFunnels was developed in 2014, by Russel and Tod. They mapped out their dream software, asking questions like, “Well, what if it could do this?”
They wrote down all the questions that made sense and made it actionable. Todd built ClickFunnels in the months to come, and Russel sold.
ClickFunnels is the fastest growing tech startup in the world, which went from 0 to 100 million dollars in just three years.
They made a fantastic system that was so easy to use, that it’s hard to fail.
#5. What can ClickFunnels do?
Let’s see all the features that they provide to improve your conversion rates.
1. A/B Testing
Want to know which page design brings you more sales?
A/B testing or Split Testing is a marketing technique that determines which page design gets you the best conversion rates.
Usually, split testing is done on your landing page. It works by creating two different landing pages, one slightly different from the other. Then they swap these landing pages for different visitors and track their conversion rates.
After seeing the design that brings you more sales, you could apply it as your landing page.
2. Completely hosted platform
ClickFunnels includes a hosting service, along with the plan that you choose, so you don’t have to pay a third-party web hosting service.
In fact, you can only host your funnel related pages through ClickFunnels, and in turn, they ensure that your pages will stay live and secure.
3. Pre-defined, proven to work sales funnels for various niches.
ClickFunnels make it simple for everyone to build their own marketing funnels in a matter of hours. If you don’t have any experience with marketing funnels, don’t worry.
They have built over 22 types of funnels that they have successfully used in their own business. Remember, they are the first tech startup to reach $100 million in three years!
So, no matter which niches you choose, you will find a successful strategy that you can incorporate into your website.
4. Fully-featured landing page builder with high-converting templates
As I told you earlier, ClickFunnels is a one-stop-shop for every service that you need.
Actually, ClickFunnels is the only service that provides a fully-featured landing page builder along with marketing funnels.
They provide you with six different template categories that you can use, ranging from opt-in pages to membership sites.
Using their templates, you can create some gorgeous designs within minutes.
5. Drag and drop page builder for easy customization of landing pages
Their drag and drop builder is one of the easiest ways to design your landing page without knowing a single line of code.
All the pages are divided into multiple sections that can have any number of rows and columns. Customizing a page through their builder is a seamless process.
Everything is organized correctly in their sleek user interface, so you don’t have to waste much time figuring out what to do.
6. Ability to sell digital and physical products
If you have a product or service to sell, then you should use ClickFunnels. They have over 12 different strategies, specifically designed to increase your product sales.
Their Ask Campaign Funnel, even helps you to decide what your audience actually needs from you.
You can use this information to build a brand new product or service.
7. Ability to create complex funnels with ease
They provide you with all the information that you need to create a successful funnel within an hour.
You could choose any of their models and start preparing your first funnel. It’s as simple as that.
The best part? You don’t need any technical knowledge to build a marketing funnel through ClickFunnels.
8. Ability to connect with CRMs, shipping providers, and many more
In a matter of minutes, with the help of Zapier, you could automatically send information between ClickFunnels and your CRM.
They provide you the ability to connect more than 10 different services. Moreover, if some of your products require physical shipping, then you can choose any one of their shipping services.
They allow you to connect your account with ShipStation to get your products to your customers without any trouble.
9. Support Multiple payment gateways
ClickFunnels supports 11 payment gateways that you could seamlessly integrate with your account. You could choose any payment gateway, according to their availability in your country.
Once configured, Avalara will automatically calculate the sales tax cost of your products.
10. Create membership websites
You can create a membership or a subscription program with the help of ClickFunnels. You only have to choose any one of their pre-build membership templates.
They provide you every feature that you need to make an excellent subscription program.
11. Connect email services
You can connect any email service providers to your ClickFunnels account with ease.
All the top email service providers like Aweber, ConvertKit, GetResponse, MailChimp could be integrated into your account by just providing your API key.
With the help of this feature, you could send email through the follow-up funnels or funnel automatons.
#6. Run your own affiliate program
This is the feature that makes ClickFunnels stand out from the rest. Backpack allows you to create your own affiliate program, to scale up your business without any effort.
Unlike any traditional form of advertisement, by setting up an affiliate program, you don’t have to pay someone, until a sale is made.
1. Design affiliate plans
Before ClickFunnels, it was a total nightmare to create your own affiliate program.
Now it is pretty much easy to design your commission plans. You could simply type in the commission amount for every new affiliate type that you create.
2. Different affiliates type
Would you like your current affiliate marketers to recruit other people to promote your products?
With ClickFunnels, you can have two tiers of affiliate commission. So, if your current affiliate brings you a new client, you pay them their Tier 1 commission; for example, 30 percent of the sales commission.
If the new client that he bought, promotes your program and generates new sales, then the original affiliate can receive a Tier 2 commission!
3. Manage payments
One of the biggest challenges is the payment of commission to your affiliates.
But ClickFunnels makes this process much simpler. You don’t have to spend hours pulling and compiling affiliate reports.
With a mouse click, their Reporting and tracking system will provide you all the details that you need.
You just have to click on the Pay Now button, which will take you to your PayPal account for secure direct payment. If you wish, you can even issue their payment via check.
4. Detailed analytics
You can get a detailed view of your affiliate program through your Backpack dashboard.
Your affiliate dashboard will show all the details, such as the number of affiliates, affiliate sales, the amount paid to your affiliates, and many more.
Their Affiliate Tracking and Reporting system will generate all the essential statistics that you need.
#7. Getting Started with ClickFunnels
To create your account, go to their website ClickFunnels.com and click on the Start Free 14 Days Trial Now.
Then enter your name, email address, password, and then click on Start Building My First Funnel.
Now you have to select your preferred plan. You can access both their plans for free during the first 14 days; then, you have to pay $97 per month for their standard plan and $297 per month for their platinum plan.
Now fill in all the required data along with your credit card information.
Next, you will be redirected to the main dashboard of your account, where you could see all the shortcuts to their services.
To create your first funnel, click on the Build a Funnel button.
On this page, you will be able to see all the 22 types of funnel strategy that they provide. Select any funnel template according to your need.
Let’s select the Squeeze Page Funnel, a strategy that you can use to generate leads for your business. Scroll down to see all their pre-built templates that are available to you.
Click on the Get Funnel button and proceed.
You can press on the Edit Page to customize your funnels according to your wish.
Press on the Save button after finishing your customization.
#8. ClickFunnels Pricing
As you might already know, ClickFunnels come in two different plans, standard and platinum plans.
Here are the features that they provide:
ClickFunnels standard plan will cost you $97 per month, and their platinum plan will cost you $297 per month. You could use their 14 days’ trial to see which plan suits you better.
#9. ClickFunnels is Expensive – Is It Worth it?
If you want to take your business to the next level, then you should use ClickFunnels.
When starting, you don’t have to go for their platinum plan, because their standard plan will be sufficient enough for all your needs.
#10. ClickFunnels Alternatives
- Thrive Themes
#11. Things to be aware of before purchasing ClickFunnels
- They aren’t cheap: Unlike its competitors, ClickFunnels isn’t as cheap because they provide you more features than their competitors.
- You aren’t experienced in running funnels: If you are entirely new to sales funnels, then you shouldn’t go for ClickFunnels.
- Setting up can be overwhelming for newcomers: ClickFunnels provides you with all the features that you need to build a complex funnel, so seeing all these features might be overwhelming for you.
- It is not possible to deeply customize their features: You won’t be able to deeply customize their features, because they stand behind their pre-build strategies, and won’t allow you to deeply customize their features.
ClickFunnels definitely has the power to skyrocket your sales and take your business to the next level.
Even though they aren’t cheap, they are rightly worth your time and investment. Their user-friendly interface and features will save you from a lot of time and headaches.
If you have used any funnels before, please do share your experience in the comment section below.