According to a study, the return on investment (ROI) on an email marketing service is about 4,500 percent!
Most bloggers and business owners don’t realize the importance of building an email list when starting out.
A clear understanding of the benefits of owning an email list could inspire you to consider building an email subscription as part of your marketing journey.
Why is building an email list important?
According to several studies, an email list subscription remains the most effective digital channel for ROI. Adobe has recorded an ROI of $40 for every $1 spent, while Data Marketing Association, in 2019, has reported an ROI of $42 for every $1 spent.
Email marketing has some distinct advantages over other modern forms of media. First, it’s personal, which means every person on your list receives an email the same way that they receive a standard mail. It’s much different than finding some piece of content in their newsfeed.
To get updates from you, a user usually fills out a signup form and confirms their email address. So, as someone who’s offering them so much might build trust in you and your content.
Since they have shown their interest in your product or content, you can deliver them highly relevant offers to get better results.
More importantly, building an email list is far better than making some followers on any social networking sites, because you do not own Facebook, Twitter, or Google.
All your efforts in your social media campaigns are in vain when these platforms change their policies and algorithms. Remember the Facebook reach problem?
On the other hand, you own your email subscription list, which is not influenced by other business decisions.
Every user who browses the internet has at least one email account. According to a study, Radicati found out that there are at least 3.8 billion active email accounts!
This is the reason why you should start building your mail list from day one onwards.
How to pick the right email service?
There are many email service providers to choose from. Here are the things that you should look for when choosing the right email service for your business.
Look for the basic and advanced features that you might need in the future. When you are starting out, the most important things that you should look for are the pre-build templates, drag and drop editors, and responsive designs.
As you grow your number of audience, you would need user-friendly automation, personalized customer journeys, email preference centers.
Look for the basic features that you need today, and advance features that you will need tomorrow.
You should make sure that your emails are delivered to your subscriber’s inboxes and not in their spam folders.
So look for an email service provider that has an average delivery rate of 98 percent or higher.
To gain more revenue from your email marketing, you would need every granular data that you could get. Look for a service provider that would give you email performance, engagement rates, campaign comparisons, and other analytical data.
Make sure that your email service provider could be integrated with your website and other tools. Nowadays, service providers give a list of services that you could seamlessly connect with their accounts.
Excellent customer service is the backbone of every product or service. So look for their online knowledge base, 24/7 customer support.
If you face any issues in the future, these services could be a lifesaver. So make sure that you choose an email service provider with an excellent customer support service.
So, which is the best email marketing provider that you should go for?
Don’t worry. Now we are going to talk about ConvertKit, one of the best email service providers out there, with all the features that you need to build a fantastic email list.
ConvertKit Features that make it an excellent email service
Design Beautiful Emails
Writing and editing can be a tricky process for everyone who is just starting out. ConvertKit’s email designer helps you create some insightful emails so that you can focus on the essential part of an email, writing your content.
Creating an email that converts doesn’t have to mean that you have to spend hours designing them. Actually, plain-text emails perform much better than the ones that are filled with graphics, videos, and other complicated codes.
You could build amazing landing pages in minutes with the help of ConvertKit.
Designed by some of their word-class professionals, their fully customizable templates are eye-catching. Whether you are new to landing pages or have some past experiences, these landing page templates will help you get your ideas out of the door in record time!
You can build your landing page without knowing a single line of code. But if you are a coding geek, then don’t worry. They have added a custom CSS option so that you could change everything according to your need.
Advanced Automation with visual creator
ConvertKit’s automation tool is simple yet powerful. With their visual automation builder, you could send appropriate, targeted content to your subscribers, so you can stay focused on growing your online business.
With ConvertKit, you won’t have to worry about your subscriber’s journey. With their visual automation, you can build custom paths for your funnels, by connecting various events, actions, and conditions.
You can create one easy to understand, and customizable process, with the help of these elements.
Tagging and segmentation
Being able to segment your subscribers is crucial if you want to deliver personalized content to a specific audience.
Tags allow you to group subscribers in any way you want. For example, they may have clicked a link, or they have purchased a particular product. It’s the best way to organize your subscribers.
Segments allow you to organize your tags, forms, or sequences. You could find subscribers with multiple tags or discover subscribers that don’t have any tags. So, Segments are a fantastic way to filter your subscribers the way you want.
It could help you to maximize your conversion rates. With proper segmentation, you can track the people who click on your links, and then send targeted emails just to those people, with a reminder about any details that they need to know to seal the deal for your product.
Moreover, if you are emailing your entire list of subscribers, who may or may not be interested in that particular offering, you may risk losing them as a subscriber.
ConvertKit is one of the best email service providers you could use for tagging and segmentations. They allow you all the features that could save you a lot of time and headaches.
ConvertKit does a fantastic job of tracking the open rates and reporting the key performance metric in their reporting section.
You can go to their forms and click on the reports link to display the report’s conversion data.
They provide details such as visitors, conversions, conversion rates, top referrers, and others based on integrations.
Broadcasting reporting is also available. They provide key performance metrics like recipients, click rate, open rate, top links clicked, and even the number of unsubscribes.
Moreover, they provide a button that says, “resend to unopened” that enables you to resend the campaign by editing the original email to those who have not opened the original one.
ConvertKit Deliverability – The Key factor to remember
Email deliverability is one of the key foundations upon which email marketing is built. Most of the people spend much time designing their perfect email, and yes, this effort is worthwhile.
Having the ideal ratio of text and images, considering the spacing, using a great font, personalizing your content, and selecting the correct sending time and frequency are all critical factors in a successful email.
But all your efforts are useless unless these mails actually make it to the user’s inbox. Based on my experience, ConvertKit’s deliverability is good.
So you won’t have to worry about your mail being delivered to the right place at the right time.
This is one of the features that I love about ConvertKit. They can be integrated with almost every application that you need, without any effort.
With their WordPress plugin, you can add ConvertKit forms to the bottom of any page or post, without ever having to deal with code.
You have to install their plugin, then add your API key, and select a form, that’s it.
You can even connect your account with Crowdcast, a webinar and live-streaming platform, Teachable, where you can create and sell your own online course, and Shopify, a commerce platform that allows anyone to sell online.
You can integrate ConvertKit with more than 100 different services; they even provide you the ability to build your integrations if you need to create one.
Who is ConvertKit For
ConvertKit is great for small and medium-sized bloggers and people who sell their products through an online store.
If you are starting out or trying to build your email list, then you should definitely go for ConvertKit.
If you already have an extensive email list, you could choose some other services that I will mention later in this article.
ConvertKit Pitfalls to be aware of
- Not designed for visual mails: ConvertKit is specially designed for text emails. You can add graphics to your mail, but if you are a fan of visual mails, then ConvertKit isn’t for you.
- Not a very flexible designer: Their email designer isn’t that flexible. For making some changes, you have to customize their HTML code and create new templates.
- Not the best delivery rates in the industry: There are other email services that provide much better delivery rates than ConvertKit. Yes, it is good, but not great.
- No spam testing: A spam test checks your email to see whether certain spam filters will flag your email and move it out of a subscriber inbox. The analysis looks at the content of your email and where you are sending it from. ConvertKit doesn’t provide any spam testing; you will have to use some third-party software to check your spam rate.
- Limited A/B Testing: ConvertKit allows you to do A/B testing for only the subject lines; you cannot do it for sender name and sending time. Moreover, they only allow you two to create a subject line for A/B testing; if you want to try more, you will be disappointed.
ConvertKit allows you to start with a free account with unlimited landing pages, customizable CTAs and signup forms, 30 plus premium landing page templates, and unlimited traffic.
Moreover, they provide customizable domain set up, mobile responsive designs, manage 500 subscribers, email broadcast, subscriber traffic, seamless Unsplash integration, and creator community.
Their free version will lack automation and sequence, which is a huge blow.
Their premium plan starts from $29 per month for up to 1,000 subscribers; from there onwards, it’s pay as you go.
- ActiveCampaign: They bill themselves as an all in one marketing platform. It’s a platform that helps you to send fewer emails but gets better results.
- GetResponse: They have a user base of over 350,000 and acts as an all-in-one marketing platform.
- MailerLite: They offer a free forever plan, but even when you start paying, it’s cheaper than a lot of other tools.
- Drip: It is a relatively new email marketing provider. They are specifically designed for bloggers, marketers, and eCommerce site owners.
ConvertKit is created for bloggers, content creators, vloggers, and course creators.
If you are someone who wants to use an easy-to-use tool and yet a versatile email service provider, give ConvertKit a shot. Their user interface is sleek and won’t have any glitches or any problems.
They will get all your stuff done without thinking about any technical issues. For the price, ConvertKit is undoubtedly a good investment if you are looking for useful email marketing automation.
If you have any doubts, feel free to ask me in the comment section below.