The chances of you failing to make a single penny out of your blog rises exponentially if you failed to do this process correctly.
Only a small percentage of people make a decent amount of money out of their blogs to make a living.
More than 95 percent of the people make less than 50 dollars a year. I mean, the main reason why everyone starts their blog is to make money, right?
Do you want to be that person who makes 50 dollars per year, or do you want to be a successful blogger who makes more than 1000 dollars per month?
Want to know the reason why most of them fail?
It’s because they don’t do their keyword research properly. Keyword research is the backbone of any profitable blog. Google has over 100 billion queries per month, for everything ranging from “how to tie a shoelace” to “how to make furniture at home.”
To show up in the organic results for these phrases, you need your website to be optimized for those keywords that are relevant to your business.
Keyword research provides you with specific data, that can help you to answer questions like:
- What are the keywords that people search for?
- How many people are searching for that particular keyword?
- In what way do they want that information?
How can you find profitable keywords for your website?
It is an art to find the best keywords for your business that could boost your sales.
There isn’t any perfect way to do keyword research. As I told you, it is an art that few people have mastered. Don’t worry; we will go through all the steps that you need to do this process correctly.
So let’s start.
Types of Keywords
It would be best if you used different keywords to target different audiences at each stage of the funnel. This way, you could reach a broader range of people and secure a customer.
So what are the different types of keywords that you should target?
These are the types of keywords that you should be interested in. This is a broad category of different keywords, which has a significant probability of bringing real customers to your site.
Commercial intent is evaluating the likelihood that someone searching for a keyword becomes your lead or a future customer.
Let’s take an example. Assume that you own a law firm. Which keyword should you target: “Do I need a lawyer” or ” Health insurance lawyer in New York“?
The second one, right? If someone definitely needs a lawyer, he won’t search like “Do I need a lawyer.” So commercial keywords have the power to bring real leads to your website.
When people type in a company or a brand name, it means that they are performing a navigational search. They already know the company or the product. They want to find the correct web address to get to that website.
For example, when people search for “Yahoo Mail” on Google, they already know what Yahoo Mail is; but they want to find the correct web address to Yahoo Mail.
These kinds of keywords are helpful when the “brand” of the website is famous and well-known. Often, these sites try to be ranked for their competitor’s brand name, but most of the time, they fail.
There are plenty of keywords with excellent search volume, but if you use them for your website, they won’t bring you any real conversions. These are the type of keywords that people use to gain general information.
For example, “what is lemongrass” or “how lemongrass is used?”. Usually, people search for these keywords to find more information about a topic.
Here, people know that they have a problem or a need, but aren’t sure how to solve it or fill the need. They use informational keywords to find solutions and answers to their query.
The right approach to keyword research
Keyword research should be the foundation of any online marketing campaign. Your goal is to find out what your potential customer is searching for and what it will take to rank for those particular keywords.
You can find thousands of keywords in any niche, but those keywords won’t help you bring any real conversion.
So, how to search for keywords that would bring real conversions?
You will have to develop a process for keyword research. So, let’s go through the keyword research process that I have been using for several years.
My Keyword Research Process
Start your process with a brainstorming section. Ask yourself, what topic do people search for that is related to your business?
Now, write down all the things that come to your mind. It doesn’t matter how stupid they might sound, dump all the keywords from your brain into the paper.
Find Related Keywords
Now take all those keywords that you just wrote (seed keywords) and plug them into the keyword tool of your choice.
You might be thinking whether you can find related keywords without the help of a keyword tool?
Yes, you can. But a keyword tool makes the entire process a lot easier.
So what are the best keyword tools that you could use to find all the related keywords?
You can use a simple Google search to find all the related keywords. For example, if your keyword is “backpacks,” search the keyword on Google and scroll down.
You will see a section called “people also ask.” Here you will find a list of keywords that are closely related to your search term.
Scroll to the bottom of the page for more ideas. Write down all these keywords into a spreadsheet.
Google Keyword Planner
How to find top search terms on Google? Google Keyword Planner is one of the most reliable sources of keyword information that you will get. It’s because the data that you get from the Keyword Planner comes straight from Google.
This tool was developed to help people to manage their Google ad campaigns. Still, you can use the Keyword Planner to get a list of keywords for your website.
To access the Keyword Planner, you have to set up a Google Ads account. After signing into the ads account, go to Keyword Planner, and enter your seed keyword.
You will see a list of relevant keywords with average monthly searches and competition. Note down all those keywords in your spreadsheet.
SEMrush is one of the best keyword tools that are available in the market. It can save you a massive amount of time in every aspect of SEO.
SEMrush shows you the exact keywords a website ranks for. We will come back to that section later in this article.
You can use SEMrush’s Keyword Magic Tool to find all your related keywords. The keyword research tool provides all the keywords that you need to build your most profitable SEO campaign.
Go to the Keyword Magic Tool, under the Keyword Analytics tab and search your keywords.
You will obtain all the related keywords, with their volume, trend, keyword density, CPC, competition, and even SERP features.
Most people consider Ahrefs as a link building tool. But not many people know that Ahrefs also has an excellent keyword tool.
You can generate keyword ideas within a few minutes by using Ahrefs Keyword Explorer. Moreover, they provide a ton of valuable data for each keyword that you search for.
Get Keywords from Your Competition
Now search all your seed keywords in Google and note down all the pages that rank for that particular keyword.
Now plug down those sites in SEMrush or Ahrefs. They will provide all the keywords that a particular website ranks for.
Now extract all the related keywords from the keyword tool into your spreadsheet.
Repeat this step for every website that has ranked for your seed keywords. This is a great way to steal keywords from your main competitors.
Make sure that you understand the content flow of their articles, the keywords they have used in their titles, where they have placed their keywords, etc. This will give you a blueprint to create content that will rank higher in the search results.
Organize Your List
Now you have a list of keywords, how do you pick the best one out of it?
Unfortunately, there isn’t any tool out there that will show you the best keywords from which you could make thousands of dollars.
So let’s see how you can pick the best keywords from your list.
First, divide all the keywords based on their topics. For example, if your niche is about bikes, you will get a lot of related keywords based on mountain bikes, hybrid bikes, road bikes, etc.
So first, organize all those related keywords based on their topics. Create multiple columns in your spreadsheet and then write down all the keywords associated with each topic in their respective columns. Repeat this step until all your keywords are sorted based on their topic.
Now you have a sorted list of keywords in your spreadsheet. Now tag each keyword in the list based on their intent. Earlier, I mentioned that there are three types of keywords (commercial, informational, and navigational).
How to Identify Commercial Keywords
You can find two main categories of commercial keywords with high intent: “buy now” keywords and “product” keywords.
The “buy now” category of keywords signals that the user is ready to buy something. They have made up their mind to buy, and they are looking for an attractive offer that meets their expectations.
Although “product” keywords typically convert better, the user may be more hesitant to purchase immediately than those using “buy now” keywords.
How to Identify Informational Keywords
You can identify an informational keyword by “question words.” They usually contain “where,” “how,” and so one. So search for all the informational keywords in your list and add the tag “informational.”
How to Identify Navigational Keywords
Navigational keywords include a variety of brand-specific terms and navigational phrases. They usually include:
- [Brand Name]
- [Product Name]
- [Service Name]
- Location of
- Near me
- Featured of
- Cost of
- Hours of
- Directions to
- Free Shipping
So when you find the keywords that include these words, mark them as navigational keywords.
Discard All Navigational Keywords
You need to discard all the navigational keywords from your list. Unless you own the brand that people search for, you will not get much return on your investments in navigational keywords.
Because the intent of these types of queries is apparent; they want to visit YouTube (or Facebook, or Amazon, or Twitter or anything else). Your chances of getting them to your website or your product are just slim to none.
After that, create a new column in your spreadsheet and put the length of each keyword there.
Your Profitable Keyword List
If you did this process correctly, you should have more than ten topics to write about, and each topic will have multiple keywords with their search volume.
It might take hours or even days to develop a proper list with all the profitable keywords you need to boost your conversion rate.
Since now you have a list of keywords that you need, what should you do with these keywords?
Define A Content Strategy
So now you have a proper list of profitable keywords with their intents marked, which keyword should you write first?
Long-tail commercial keywords are the most profitable keywords that you should write first.
But what are long-tail keywords?
How would you like to rank #1 for the keyword “shoes”?
It is always great to deal with keywords that have more than 50,000 searches a month. But in reality, these popular keywords only make up a fraction of all the searches performed on the internet.
These keywords, with very high search volumes, may indicate an unknown intent. If you target these keywords, it could draw visitors to your website whose goals don’t match with the content provided by your page.
Always try to find a keyword that is specific and target a small section of people. For example, it will be harder to write content for people who search for “shoes” than those who search for “best shoes for the rainy season.”
You won’t know the intent of people who search for “shoes” online. It could be shoes for men, children, women, or anything else.
When you target a specific keyword like “best shoes for the rainy season,” you know what your audience is expecting from your content. It would be much easier to write content for this topic because you already know what your audience wants.
Never underestimate these less popular long-tail keywords. Because these keywords, with a low search volume, often convert better. Here the searches are more specific and intentional in their searches.
So first, write about long-tail commercial keywords. As you already know, commercial keywords have a high chance of bringing real customers to your site.
Targeting long-tail commercial keywords can have a dramatic improvement to your click-through rates and offer more conversion.
After targeting long-tail commercial keywords, you should go for long-tail informational keywords.
Every buyer’s journey starts with an “awareness” phase. Customers are just beginning to realize that they need a product to solve their problem.
They are ready to know something, so they use informational keywords that will help them learn more about a problem, topic, product, or service.
For example, a person who wants to buy a shoe may target the following keywords: “how to walk on slippery rocks.”
To get the attention of these potential buyers, create content that is positioned around the informational keywords, which is related to your products or services.
Then deliver the content to the buyers through different ways that are most useful in this phase. The most effective content format in the awareness phase includes infographics, videos, blog posts, checklist, guides, etc.
Provide value to them and make sure that they subscribe to your newsletters. You could create a checklist that the user could download by providing his/her email address.
So it is a win-win situation for both. Your audience will get the required information, and you will get their email address, which you could use later for email marketing.
Work down all your keywords in this format.
Proper keyword research forms the foundation of any profitable blog. You could generate a list of valuable keywords that could boost your sales.
First, you must know what the buyer is searching for and then try to rank on those keywords. Most people fail to make money from their blogs because they don’t do their keyword research properly.
Then you have to create a content strategy for each type of keywords in your list. You should try to target the commercial keywords to sell your service and products.
Informational keywords can be used to build your email list. Later, when people understand what their problem is, you could market your product to them using email marketing techniques.
If you have any doubts, feel free to ask me in the comment section below.