Be it an aspiring writer or a blogger, everyone wants to write engaging content.
Writers want to distinguish themselves. They want to be noticed.
And most of all, they want to distinguish themselves from the cut-throat competition.
But, as easy as writing may seem, the flood of content makes it difficult for writers to set themselves apart.
So, what is it that sets great writers apart from the crowd?
You guessed it right! It’s engagement.
The mystery of how to write engaging articles stands unraveled with a little secret that we have for you. Wondering what is it?
Your readers care more about the content delivery rather than the facts you share.
Knowing this little writing secret can help you excel at writing. And that’s why we have researched the top 18 tips that will help you work towards the delivery of your article.
Guess what? You don’t need to be an expert in linguistics to write engaging content. Leverage these amazon tips when you start writing next time.
20 Tips on How to Write Engaging Articles
1. Craft Your First Sentence with Precision
The first sentence is your chance to make a first impression. It speaks volumes about your article. So, the purpose of the first sentence is to get the reader to read the next sentence.
So, unless you make an impact in the first line of your article, your reader is probably not going to move onto the next couple of paragraphs. Conventionally, your reader is like a train-hard to stop.
In other words, the more time your reader spends on reading something, the more likely they are to finish it. But, in order to make that happen, a fist punch is required.
Pro Tip: Most engaging articles start with a punchline that grabs a reader’s attention.
2. Make a Connection with Your Reader
Most writers who often ask how to write engaging articles must establish a connection with the reader. Be it in the form of a story, a riddle, compassion towards a pain point, etc. Target the sentiment of the reader.
Here’s an example: I’m going to tell you a story today. You might not believe it at first. But, when you know how it changed my life, you’ll fall in love with the idea too.
A connection with the reader helps them stay focused on your article and listen to what you have to say.
Pro tip: Keep a piece of information for the climax and make sure to provoke the reader all along to get to it.
3. Write in a Conversational Tone
With the plethora of articles on the internet, why should a reader spend time reading yours? There is no end to the people who write for the masses. The advantage lies with the ones who speak to a person directly.
A conversational tone in your article makes sure that your reader feels it is for them. When you write for someone instead of everyone, people relate. This practice breaks the ice between you and your reader.
Imagine that you are writing for one person and visualize how they would feel when reading your article.
Pro tip: Write in the active voice and use plenty of white spaces in between. This commands the user’s attention and makes the article easy to read.
4. Use Headings and Subheadings
Headings and subheadings in an article make your content fast to read. Most people online don’t read lengthy articles. Instead, they scan it as fast as they can.
To make sure that you create a fast impact, use headings and subheadings in your article. Subheadings also impart the value that as an author you have spent considerable time structuring the purposeful content you’re offering to the reader.
Pro tip: Use an enticing heading and then break large paragraphs into small sub-headings to keep the reader moving. Here’s an example of an engaging heading- ‘10 ways to use a scarf that no one will tell you.’
5. Make the Reader Agree with You
One of the best tips for effective content writing is to make the user harmonize with your content. Tell them something they will agree with. Think of statements that people nod to.
For example, they will agree with something that is true as a fact, interesting like a story or informative like a set of instructions.
Based on the subject you’re writing and the understanding of your reader, make sure to add such statements in your article. This practice also helps build up the pace for everything else that you might want to say later in the content.
Pro tip: Take a cue from the following conversation:
- “Do you read online?”
- “You must use Google to search for topics”
- “Yes that’s true”
- “I bet it’d easy to read online than to buy a book”
- “Yes, it sure is”
6. Harness the Power of Curiosity
The seeds of curiosity yield the wildest of plants. Make sure you harness its power.
When most writers ask how to improve engagement in writing, they must learn to plant the seeds of curiosity in their article. Most engaging articles use this trick to keep the reader hooked on.
Using certain phrases helps sustain curiosity and compels the user to read more. For example, use phrases like ‘let me explain’, ‘This is the story of’, ‘here comes the best part’, etc.
Pro tip: Use these phrases that generate curiosity whenever you feel like your article is becoming a little slow for the reader to read.
7. Anticipate What Your Readers are Thinking
One of the best tips on how to write engaging articles is staying one step ahead of the user. For example, when you decide on the topic for your article, think of all the questions your reader might have.
Alternatively, when you search for a topic on Google, it lists down a couple of related questions around that topic. You could take a cue from them and try to answer a few in your article.
Sounds interesting, isn’t it?
Pro Tip: Staying one step ahead of your reader while writing an article helps keeps them engaged in the content.
8. Keep the Information to the Point
The motive of your article is to share information with your user. Even a story has a hidden moral that gets unraveled towards the end.
No matter what information you have to share with your user, make sure you do not exaggerate it. Keep it short and crisp. Nobody wants to read a thousand-word article just to know whether tomatoes classify as a fruit or vegetable.
Pro tip: Refine your copy in the editing process and keep your creative writing skills away from your article.
9. Use Graphics to Explain Complex Concepts
Complex topics are hard to explain even with years of experience. However, instead of words, you can use graphics to the rescue.
Regardless of what your topic is, graphical elements such as videos, charts, GIFs, etc, are an amazing way to increase the engagement of a reader. These tools help in narrating a difficult story with much ease.
Graphics retain the attention of people who want to derive the maximum information without reading the entire content.
Pro tip: If you’re writing several points about a topic in your article, summarize them in a picture for easier understanding.
10. Make the Content Crisp and Clear
If you’re looking to write an attractive article, begin by making the content crisp and clear. Remember that the better a writer is, the easier way they can explain a complex topic.
Use short sentences and make sure what you want to say is coming across vividly. Don’t forget to refine your copy to trim the fat. Engaging articles are not just conversational in tone but also consist of short sentences with clear meanings.
Simplify your article by removing too many prepositions from a sentence along with words that account for the tautology.
Pro tip: Remove needless words and focus on making your copy shorter.
11. Tell a Story
Wrap your information in a story and serve it to the reader. This is a recipe for writing engaging articles.
The power of storytelling makes your content more readable and appealing. While plain information might seem boring, the story grabs the attention and generates a sense of curiosity in the people.
Remember that people retain information long enough only if they are able to relate it t something. With storytelling, you are giving them something to remember.
Pro tip: Incorporate facts, points, etc. into a story that your reader finds relatable.
12. Stay Consistent With Your Content
One of the best tips on how to write engaging articles is to be consistent.
The flow of your article is responsible to make your readers stay gripped till the very climax. Make the transition from one topic to another smooth and natural.
Consistently write a particular type of content, so that your audience knows what you specialize in. It also helps build your readership if you are planning to write on a particular niche in the long run.
Pro tip: Use transition words between your paragraphs and make sure that the subtopics that you write about in your article, relate to each other.
13. Don’t Forget the Keywords
While many assume keywords are just for the purpose of SEO, they forget that it also helps the writer stay on track of their topic.
Including keywords in your articles doesn’t just make it rank easily on search engines but also helps you focus on the topic.
Pro tip: Find out specific keywords to the niche you’re writing and include them organically in your article. Stay true to your topic and avoid keyword stuffing. It will work against you.
14. Use the Power of Emotions
Addictive articles harness the best of human emotions. As you write your article, target the sentiments of the reader.
This practice will help make the content more relatable to the reader. The more they see themselves fit into your story, the more will they like to read it further.
Remember it is the emotions that help us connect with other people. Make sure you leverage it into the tone of your writing.
Pro tip: One of the best ways to portray emotions in your article is to use powerful words like amazing, fantastic, awesome, mind–blowing, supercharge, unexpected, stronger, fierce, etc.
15. Ask Thought-Provoking Obvious Questions
A trick on how to write engaging articles is to leave the reader thinking about a powerful question.
Here’s an example to illustrate this fact:
A book takes a reader on a roller coaster ride of emotions, while the cinema is only able to cover a small part of it. Think of what you’d choose between reading a book where the characters speak to you and watching a cinematic adaptation that covers only a fraction of the book. See what I mean?
Pro tip: Giving the reader something to think about is a great way to interact with your written content.
16. Target a Pain Point and Demonstrate Compassion
Nothing impacts the reader more than a solution to their pain point. Build a story around how the information you are providing solves the readers’ pain points.
The more they see their problem vanish through your words, the better will their response be towards your article.
For example, if your topic is about the best books to read in 2020, illustrate the fact that with the plethora of books out there, it can be difficult to zero in on a specific one. But, you’ve gone ahead and done the research for your reader.
Pro tip: Include tips and tricks in your article that keeps the reader engaged and helps them find quick solutions to the issue they are looking to resolve.
17. Format Wisely
All engaging articles are formatted intelligently. They have ample white spaces and shorter paragraphs.
A good format is fundamental to keeping the reader engaged in your article. Nobody wants to read a large pile of text, no matter how well it is written. For this reason, distribute it into small chunks and keep the tone conversational.
It is always a good idea to stick to simple wording and short sentences. If a fifth-grader understands the idea behind your article, you’ve done a great job! Also, write with purpose but don’t drag on.
The best way to ensure this for your text is to take the time to edit it over and over again.
Pro tip: Make sure that your paragraphs are not longer than 3-4 sentences.
18. Write in Second Person
Your writing style determines a large part of the delivery of your article. You might have the best idea, but if it’s not engaging, your readers will lose interest.
Take a look at the paragraph below:
The primary reason that people purchase goods online is convenience. Shoppers often find discounts enticing and move ahead to make a purchase quickly. They get their products delivered to their doorsteps, making them happy and content.
Here’s another paragraph:
The primary reason that you purchase goods online is convenience. You might find discounts enticing and move ahead to make a purchase quickly. You get your products at your doorsteps, which makes you happy and content.
While the first paragraph is written in the third person the latter is written in the second person. You can clearly understand why the second one is more engaging to read. Not only does it interesting but also speaks directly to the reader.
This makes the reader feel that you are witing for them, instead of writing for a crowd.
Pro tip: Remember to make your reader feel valuable by using words like ‘you’, ‘your’ etc.
Writing engaging articles takes time and practice. Following these content writing tips and tricks is sure to give you a great start. No matter if you’re a budding writer thinking of how to write engaging articles or someone who has just starting to write, remember that writing might seem challenging at first. But, be patient and keep on writing more.
This is the only way you will get better is by keeping them engaged and writing a lot. Start by building a story around the topic and keep a check on the format as you move on.
While using graphics will earn you a benefit toward reader engagement, don’t worry too much if you don’t have the right tools. Use headings and subheadings and modify your content to create a crisp and clear article for the reader. Remember that the more a reader is able to relate to your article, the greater time will they spend reading it. Therefore, write to hit the emotional chord of the reader and go with the flow.